Explainer Videos, Motion Graphics & More
Brands, agencies, and organisations are constantly searching for innovative ways to explain complex ideas, build emotional connections, and stand out from competitors. Animated video production has emerged as one of the most versatile and powerful solutions. From engaging explainer videos to eye-catching motion graphics, animation enables businesses to simplify their message, tell stories that resonate, and bring creative visions to life.
Today, we’ll explore why animated video production is so effective, the different styles available, and how businesses can harness animation to elevate their storytelling.
Why Animated Video Production Works
Explaining how a product works or introducing a new service can be difficult using text or static images alone. Explainer video animation turns complex ideas into simple, visually engaging narratives. Whether it’s showcasing a software platform, highlighting product features, or demonstrating a service process, animation makes abstract ideas easy to understand.
Unlimited Creative Possibilities
Unlike live-action filming, animation has no limits. Want to take your audience on a journey through space, illustrate a scientific process, or bring a mascot to life? With animated video creation, every idea is possible. This creative freedom ensures your content is memorable and uniquely tailored to your brand.
Stronger Engagement and Recall
Animated videos consistently perform well on digital channels. Research shows viewers retain 95% of a message when delivered via video, compared to just 10% when reading it in text. The vibrant visuals and smooth motion graphics used in marketing content naturally capture attention and keep audiences engaged longer.
Types of Animated Videos for Businesses
When considering animation for your brand, it helps to understand the main styles available:
- Explainer Videos – Short, engaging animations that simplify a brand’s product or service. Perfect for onboarding, app demonstrations, or educational content.
- Motion Graphics – Dynamic text and design-driven animations ideal for corporate presentations, social media campaigns, and marketing videos.
- Cartoon-Style Videos – Character-led animations that humanise a brand and create relatable storytelling experiences.
- Whiteboard Animations – Hand-drawn illustrations that bring step-by-step explanations to life, commonly used in education and training.
- 3D Animations – Immersive, high-quality visuals often used in product design, architecture, or complex technical demonstrations.
Benefits of Animation for Business Videos
Flexibility Across Channels
Animated content is highly adaptable. The same video can be repurposed for websites, social media, digital ads, trade shows, and investor presentations – maximising ROI.
Cost-Effective Compared to Live Filming
Producing live-action videos can involve location hire, equipment, actors, and crews. Animation services remove many of these costs while offering longer-lasting assets that don’t date as quickly.
Strengthening Brand Identity
From colour palettes to bespoke characters, animation allows businesses to reinforce brand consistency creatively and memorably. Every video becomes a recognisable extension of the brand identity.
How to Get Started with Animated Video Production
For brands considering animation, here are some steps to make the process smooth and effective:
- Define Your Goal – Decide what the video should achieve: explaining a product, building awareness, or driving conversions.
- Choose the Right Style – Select from explainer animation, motion graphics, or cartoon-style videos depending on your audience and message.
- Work with Specialists – Partner with a professional team that understands both storytelling and technical production.
- Script and Storyboard – A well-crafted script ensures your message is clear, while storyboards give you a visual preview before production.
- Distribute Strategically – Plan where the video will live – on landing pages, social ads, or email campaigns – to maximise reach and impact.
Case Uses Across Industries
- Tech Companies – Explain complex software features with crisp explainer video animation.
- Education Providers – Deliver engaging learning modules with cartoon-style storytelling.
- Marketing Agencies – Use motion graphics for high-impact campaign assets and brand launches.
- Start-ups – Quickly showcase value propositions to investors or customers in a memorable way.
Conclusion
Animated video production is no longer just a creative “extra” – it’s a vital tool for modern brand communication. From storytelling with animation to motion graphics for marketing, animation offers businesses the chance to simplify messages, create stronger engagement, and stand out with content that is both entertaining and effective.
At Splento, we specialise in bringing your ideas to life with customised animated video creation that’s tailored to your industry, goals, and audience. If you’re launching a product, educating customers, or enhancing your brand identity, our animation services can help you achieve it.
Ready to bring your story to life? Contact us today to get started!
FAQ
What is animated video production?
Animated video production is the process of creating videos using motion graphics, illustrations, or character-based animation instead of live filming. It helps businesses explain complex ideas, engage audiences, and strengthen brand identity.
How can animation benefit my business videos?
Animation makes it easier to communicate difficult concepts, creates memorable storytelling, and delivers content that works across websites, social media, presentations, and marketing campaigns. It’s also more flexible and cost-effective compared to live-action filming.
What types of animated videos are most popular for businesses?
Explainer videos, motion graphics, cartoon-style animations, and whiteboard animations are the most widely used. Each serves different purposes, from product demos to brand storytelling.
How long should an animated video be?
Most business animations perform best when kept between 60–120 seconds.
Leon
Leon is an award-winning videographer and the driving creative force behind Splento’s video production team. With over a decade of experience, he has a deep-rooted passion for visual storytelling — capturing everything from high-impact corporate events to personal, unforgettable moments. Known for his precision, narrative clarity, and keen eye for detail, Leon transforms every brief into a compelling visual story that makes people stop, watch, and remember.
