How Product Explainer Videos Help Brands Sell More

‍

Across Birmingham’s fast-moving tech, SaaS, and consumer-product landscape, one format has become essential for brands wanting to educate users quickly and convert them with confidence: product explainer videos. Whether you’re a startup launching something new or an established business simplifying a complex service, explainer videos offer clarity where words alone fall short. For local teams searching for product explainer videos Birmingham, demand has never been higher — and the results speak for themselves.

This article explores why Birmingham companies increasingly rely on video-led product storytelling, how explainers shorten sales cycles, and what to look for when partnering with an explainer video company in Birmingham.

Why Explainer Videos Matter for Birmingham Product Teams

Every product team in Birmingham faces the same challenge: customers don’t buy what they don’t understand. With the rise of software platforms, app-based services, and multifunctional consumer products, the need to communicate complex functionality simply — and visually — has become crucial.

That’s exactly where product demo video production excels. Instead of relying on long paragraphs of copy or static screenshots, video offers an intuitive walkthrough of how the product works, what problems it solves, and why it’s worth choosing.

This matters even more for SaaS brands. Decision-makers often evaluate multiple tools in a short timeframe, and a well-crafted explainer instantly positions your solution as clear, customer-centric, and credible.

Trust Through Transparency

Birmingham buyers: from corporate procurement teams to retail consumers — know when a brand is hiding behind vague descriptions. An explainer video demonstrates the product in action, removing uncertainty.

Showing the real interface, genuine use cases, and practical benefits builds confidence quicker than text-heavy pitch decks ever could. This is why SaaS explainer video services are now a central component of software onboarding, sales enablement, and product-led growth strategies.

When your audience can see the product performing, trust scales naturally.

The Role of Explainer Videos in Shortening Sales Cycles

Birmingham’s startups and SMEs are becoming increasingly ROI-driven. They want to minimise friction, reduce questions, and shorten the time to purchase. Product walkthrough video content directly supports that.

Explainer videos influence the sales funnel in three key ways:

• Awareness: They quickly communicate what the product does in a memorable and visually engaging way.
• Consideration: They reduce misunderstandings by guiding viewers through features and benefits.
• Decision: They make the final purchase decision feel low-risk by showing exactly what buyers will get.

This is why sales teams regularly embed explainers into outbound sequences, website landing pages, and LinkedIn campaigns. Clarity converts.

Reducing Pressure on Support and Sales Teams

SaaS companies often report that customer queries drop after publishing well-designed explainer content. Instead of repeating the same answer across dozens of demos, the sales team can send a link and move prospects forward faster.

Likewise, customer-support teams benefit from explainers detailing common setup steps, core features, and everyday use cases. A thoughtful, polished commercial product explainer content strategy saves internal time, lowers onboarding costs, and improves the customer experience from day one.

The Birmingham Advantage: Local Expertise, Local Context

Although animated and live-action explainers can be produced from anywhere, choosing an explainer video company Birmingham gives you a strategic advantage:

• Teams understand the local market, customer culture, and competitive landscape.
• In-person shoots, product captures, and interviews become easier to coordinate.
• Birmingham-based companies benefit from faster turnaround times, hands-on collaboration, and real-time approvals.

And when speed matters, having your production partner nearby drastically shortens the production cycle — a major benefit for product launches or investor deadlines.

A Growing Hub for Innovation and Tech

Birmingham has become a thriving ecosystem for SaaS brands, B2B innovators, hardware startups, and manufacturing-led product development. As businesses scale, so does the need for robust, on-brand visual communication.

Explainer videos are no longer “nice to have” — they’re now a core part of modern product strategy. And demand is rising sharply from:

• Software founders preparing for investment rounds
• E-commerce brands launching upgraded features
• Consumer-product companies expanding internationally
• SMEs are digitising their services and need clearer customer onboarding

When competition is tight, clarity becomes a competitive advantage.

A Story, Not Just a Feature List

Explainer videos work because they guide the viewer through a logical journey:

1. What problem the audience faces
2. How the product solves it
3. Why this solution works better than alternatives

Even highly technical solutions benefit from this narrative approach. It ensures your content remains customer-centred rather than feature-centred.

Showing Real Use Cases

The most impactful explainers don’t overwhelm the viewer with long technical descriptions. Instead, they show concise, relatable scenarios:

• A customer navigating your SaaS dashboard
• A buyer interacting with your physical product
• A short, animated visualisation of the workflow
• A clear before/after comparison

This is exactly what modern animated explainer videos UK deliver — clarity through motion design and storytelling.

Maintaining Brand Consistency

Consistency builds trust, and trust builds conversions. Every visual element — colours, typography, pacing, tone — should feel aligned with your brand identity. 

Splento’s production style, supported by a strong visual framework and clear brand guidelines, ensures continuity across every asset.

For product teams scaling quickly, this becomes essential.

Live-Action vs Animated Explainers: What Birmingham Teams Choose

Animated Explainers

Popular among SaaS platforms, fintech tools, healthcare apps, and education products, animated explainers offer:

• Flexible storytelling
• Easy visualisation of complex concepts
• Seamless transitions between features
• Updates without reshooting

They’re ideal when your product is digital, rapidly evolving, or abstract.

Live-Action Demonstrations

Great for consumer and hardware products, live filming allows you to show:

• The physical build
• The unboxing process
• Real customer interactions
• Behind-the-scenes manufacturing or design

Many Birmingham retailers and e-commerce brands pair live-action shots with motion graphics overlays, creating a hybrid format that communicates both functionality and emotion.

How Explainer Videos Strengthen Customer Trust

Customers need to understand what they’re buying. This is especially true for higher-ticket items or subscription-based services.

Explainer videos offer transparency by demonstrating:

• Exactly how the product works
• What features users can expect
• How simple onboarding really is
• How other customers use the product successfully

Trust accelerates when expectations are set clearly — and met consistently.

Humanising Your Brand

Birmingham companies across sectors increasingly use explainer videos to introduce their team, their values, and the people behind the product. When a brand feels approachable, buyers feel safer making a purchasing decision.

Video is unmatched in creating this personal connection.

The Strategic Role of Explainer Videos in Scaling Startups

Once the product is launched, adoption becomes the real challenge. Many teams underestimate how much friction poor communication creates.

A clear, well-optimised explainer video acts as:

• An onboarding tool
• A support resource
• A training asset
• A marketing centrepiece
• A sales enablement tool

This multi-functional nature makes it one of the highest-ROI content formats available to Birmingham businesses today.

Supporting Continuous Growth

As your product evolves, your messaging must evolve with it. Instead of rewriting full documentation sets, teams often update (or version-update) their explainer video library.

This reduces friction for:

• Existing customers adapting to new features
• Prospects comparing you with competitors
• New employees learning the product
• Channel partners needing easy-to-share assets

Video becomes the glue holding your product story together.

Conclusion

Birmingham has established itself as a hub for innovative, product-driven companies — and clarity is essential for standing out. Product explainer videos Birmingham remain one of the most effective tools for improving customer understanding, accelerating sales cycles, and strengthening trust.

Whether you need product demo video production, animated explainer videos UK, or advanced SaaS explainer video services, partnering with the right local production team can transform how customers perceive and adopt your product.

Splento is here to help you bring your product story to life — clearly, consistently, and with impact!

FAQ

Why are product explainer videos so effective for Birmingham businesses?

Product explainer videos simplify complex ideas and help customers understand value faster — which is especially important for Birmingham’s competitive tech and product markets. Clear visuals, storytelling, and feature walkthroughs reduce confusion, increase trust, and support faster buying decisions.

What types of explainer videos work best for SaaS and tech products?

SaaS teams often choose animated explainers, UI walkthroughs, and short product demo videos that highlight workflows and key features. SaaS explainer video services help visualise abstract concepts, streamline onboarding, and reduce reliance on manual demos — ideal for subscription-based tools.

Can Splento produce both animated and live-action product explainers?

Yes. Splento creates animated explainer videos UK, product demo videos, hybrid motion-graphics explainers, and on-location product walkthroughs. For physical products, live-action filming showcases real usage. For digital platforms and apps, animation and screen-capture storytelling are typically most effective.